The retail market is particularly competitive and requiring for all its actors: leaders, emerging competitors, supermarkets and superstores, franchisors, discount stores, department stores … Any success at a given point in time is constantly challenged by new concepts, by increasing customer requirements, by intense pressure on margins, and the acceleration of industry consolidation both at the national and international level. The Retail practice brings to clients its understanding of key areas of priority in order to create efficient growth strategies.

Our Retail offer is based on the following areas:

		Development Identification and evaluation of growth opportunities; design of entry strategy in new markets; design and accompaniment of the launching of new concepts and formats; definition of the partnership policy…
		Customer relations The increase of customer loyalty; of customer knowledge; the development of the sales turnover by customer; personalization of the customer relationship policy; full use of the possibilities offered by various channels (points of sale, Internet, telephone...); increase in customer profitability...
		Distribution networks Improvement in commercial and financial performance; design and set-up of organizations (points of sale, head offices, logistic...) focused on customer satisfaction and sales development; optimization of the geographic coverage and establishments; optimization of the sets and the services suggested by each point of sale; category management; maximization of the useful attendance time of the collaborators on the surface of sale...
		Brand Management Evaluation of the development potential of brands; brand repositioning; definition of the brand policy within the framework of partnerships; capitalization on the image to widen the offer...
		Operational marketing Optimization of pricing policy; improvement of promotional effectiveness; increase in traffic at points of sale…