Today, companies are increasingly forced to share their know-how and information with others. While there are multiple reasons for this trend, it is clear that impact of such partnership strategies on the survival and development of corporations and industries varies widely.

In some cases, where entire industries are subjected to waves of consolidation, a strategy involving partnerships or a merger / acquisition is the only option to avoid disappearing from the industry altogether. In other cases, however, the industry can be thrown into upheaval by partnerships between major players, which often come from different industries, and result in a radical re-writing of the rules. Such situations force other companies in the industry to adapt, often creating partnerships as a result.
From a more general standpoint, partnerships often result from high investment requirements, the complexity and diversity of required skill sets, the inherent risk in certain projects, and the pressure to increase margins and profitability. In such instances, partnerships often can allow companies to move more quickly and in better conditions.

Partnerships can create a wide range of benefits for the parties involved, however studies have shown that the majority of partnerships do not generate the desired results, and that ultimately around half of all partnerships are abandoned or neglected after a few years.
Our Partnership Center of Competence helps organizations optimise their partnership strategy, and be more successful in implementing them.

		Partnership strategy definition: identification and evaluation of potential benefits in our client’s various business areas; decisions concerning whether or not to include a given business area or function; and choice of which type of partnership to apply.
		Audit and optimisation of existing partnerships: overview of obtained results, evaluation of possibilities for improvement, decision on whether to continue forward, to stop, or to renegotiate.
		Selection of partners: identification and evaluation of potential partners; alignment of the vision and objectives of the various parties; assistance in renegotiation.
		Implementation of partnerships: group management, definition of management systems and partnership guidance; accompanying needed changes.