The Customer Relationship Management Center of Competence focuses on our clients’ clients, so as to reinforce, widen and increase the profitability of their sales organization. We take into consideration the four major factors that influence CRM management: marketing, organization, culture and technology. We help our clients establish a privileged relationship with their clients. Using as a starting point the needs and expectations of the client base, our approach allows companies to put their customers at the center of a product or service offering.

We typically assist our clients in the following areas:

		Market Intelligence their practices and expectations, levels and factors of satisfaction, segmentation, and development potential
		Client Loyalty definition of strategic policy, determination of major actions to be taken, reducing churn, developing the client base;
		Customer Relationship improvement personalization strategy, improvement in the efficiency and profitability of your customer relationships;
		Profitability analysis and growth of client profitability, orienting activities toward profit-optimized offers, forecasting
		Partnerships definition of management procedures concerning partners’ relationships with their clients, optimizing the overall value-add provided to clients by the company and its partners;
		Orienting companies towards clients reorganizations, definition of the roles and responsibilities.